When it comes to online gambling in the United States, Canada is usually the country of first resort. However, that isn’t the case anymore, as Bragg Gaming has announced that it has acquired the Interactive Games License (“IGL”) for Spin Games, an interactive entertainment casino software company based in Las Vegas, Nevada, U.S.A.

Canada’s Bragg Gaming Acquires Spin Games for Instant Foothold in US

Canadian company Bragg Gaming acquires Spin Games and immediately gains a foothold in the US. Mergers and acquisitions continue to shake up the interactive games market around the world. The rapid expansion of iGaming in the United States has a lot to do with it. The largest online gambling companies in the world operate in Europe, mainly in the United Kingdom. Recently, the industry has turned its attention to the growing US market. word-image-6399 Foreign companies can spend countless hours and exorbitant amounts of money to come to the United States to apply for permits, pass background checks, prove their financial stability – all that due diligence. Or they could simply partner with an American company that already has the necessary documentation. This is exactly what Bragg Gaming Group had in mind when it negotiated the acquisition of Spin Games, LLC.

Bragg Gaming acquires Spin Games

The news came in the form of an official press release from Toronto this morning. The two companies are entering into a merger agreement whereby Bragg will acquire Spin for approximately $30 million in cash and stock. Spin shareholders will receive $10 million in cash and $20 million in Bragg Gaming (TSX:BRAG, OTC:BRGGD) shares. Final closing will occur once all required regulatory approvals are received. Based in Toronto, Canada, Bragg Gaming has been positioning itself in prestigious markets in Europe and Latin America for the past decade. The majority of the business is conducted by the wholly owned subsidiary ORYX Gaming. ORYX is a provider of turnkey solutions for online and mobile casinos, sports betting and lotteries. The brand is licensed in 10 jurisdictions, including Malta and the United Kingdom. With ORYX under one wing and Spin under the other, Bragg Gaming will be able to capitalize on both the European and American markets: one is the global epicenter of online and mobile gaming, while the other is catching up at a rapid pace.

The fast track to market capitalization in the United States

Richard Carter, CEO of Bragg Gaming, was quick to confirm the strategy behind the company’s decision. Existing state gaming licenses and established relationships with online casino operators, who make up the majority of the U.S. market, place our company in a unique position for future growth in the North American market, Carter said. This transaction provides a solid foundation for our strategy to build a vertically integrated Tier 1 gaming company in the United States. Carter further explains that the merger is a way to position Bragg for proven long-term success. We have found in the European market that the ability to offer world-class proprietary content, as well as a fully turnkey iGaming and player management platform, is key to the success of a B2B online casino technology provider, he said. Such transactions, including the acquisition of spin, will form the cornerstone of our future growth strategy, particularly as we begin our growth story in the United States.

From the United States, Canada and abroad for Spin

The Spin team, based in Nevada, was also pleased with Mr. Bragg’s professionalism, experience and supervision. Kent Young, founder and CEO of Spin, explains: On behalf of the entire Spin team, we are pleased to announce this acquisition, which will allow the combined company to expand its support for the rapidly growing U.S. online gaming market with proprietary and third-party content and our industry-leading remote game server technology. Since becoming one of the first RGS and iGaming content companies licensed for online gaming in the U.S., we have expanded our presence to New Jersey, Pennsylvania and Michigan and have been licensed to operate in British Columbia, Young said. The company is licensed in British Columbia, Canada, and has already received provincial approval and is awaiting integration into BCLC’s iGaming portal, PlayNow.com. In addition to strengthening support for our existing customers and markets, Mr. Young added, this acquisition will accelerate Spin’s ability to expand its content library, expand into new markets and use our technology to support electronic games here and in new markets as they open. We are delighted to be part of the Bragg team and look forward to a successful collaboration.

Main components of the Bragg range

Bragg Gaming Group describes itself as a global B2B provider of gaming technology and content. Founded in 2012, Bragg has expanded its business and taken strategic positions in the European and Latin American markets. The next phase of the company’s progressive business model is to expand into international online gaming markets with great potential. Some of the key elements of Bragg Gaming’s success include:

  • Offering an innovative B2B iGaming platform, casino aggregator, sports betting management and other key services through its wholly owned subsidiary ORYX Gaming.
  • Serving world-class markets with a comprehensive range of advanced, global B2B solutions.
  • Offering a fully customizable and scalable ORYX gaming technology module, developed in-house, licensed in multiple jurisdictions and able to offer turnkey online casino, sports betting and lottery services.
  • Integration of ORYX’s powerful new player engagement platform (PEP) directly through the multi-channel module’s exclusive remote gaming services. PEP offers a range of tools to increase player engagement through specific gamification features, including achievements, leaderboards, quests, tournaments and the promotion of custom jackpot games.

Spin Games, LLC Properties

Spin was founded in Reno, Nevada in 2012 and has become a leader in remote game server (RGS) technology. The company specializes in high-quality gaming content and interactive software for the B2B social gaming and real-money gaming markets. Spin’s extensive portfolio includes both proprietary games and games from third-party developers such as Konami Gaming, Everi, Incredible Technologies and others. The most notable features of Spin are:

  • Proprietary ROC™ mobile casino games, hosted by RGS, developed in-house by global studios in North America and beyond.
  • Licensed a large number of popular game titles from a number of world-class development labs.
  • Established gaming platform integration with several US operators, including BetMGM / Roar Digital, Caesars, DraftKings, FanDuel, Golden Nugget, Hard Rock, Parx, Penn National Gaming, Resorts, Rush Street Interactive, TwinSpires, Unibet and WynnBet
  • Licensing is underway in Michigan, New Jersey and Pennsylvania and a launch is planned in British Columbia, Canada.
  • The company’s founder, Kent Young, is a 30-year industry veteran who has held senior positions at the likes of Aristocrat Leisure and Aruze Gaming. He has also served on the GSA Board of Directors and as an advisor to the G2E Committee.

Bragg’s acquisition of Spin Games is expected to be completed by the end of the fourth quarter.

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