Canadian gaming revenues reached $2.6 billion in 2016, a 5% increase since 2013. Casinos looking to maximize their profits want to understand what players are searching for and where they’re spending money on games or table top offerings.
The “Ontario sports betting regulations” is a new set of rules that are being implemented in Ontario. These new rules will allow the gaming operators to spend big on marketing. Read more in detail here: ontario sports betting regulations.
Ontario’s free-to-play casino operators are stepping up their marketing efforts as the government prepares to launch its long-awaited open market for private operators. To advertise their free-to-play options, Bet99, Odds Shark, PokerStars, Jackpot City, and Party Casino have each purchased an ad space during TSN’s Grey Cup broadcast on Sunday, December 12, 2021.
Currently, the five businesses provide free-to-play games on “dot net” websites, with the opportunity to switch to a “dot com” site where real-money betting is available. It was believed that the introduction of Ontario’s new market would cause problems for such grey market operators, yet business is booming as the government delays the opening until February 2022.
Options that are still viable
One of the five businesses Bet99, a pay-to-play wagering service created by former NHL player Doug Honnegger, is regulated by the Kahnawake Gambling Commission as well as gaming regulators in Malta and the Netherlands. The firm is also anticipated to seek for a license in Ontario’s new market, and it is now spending heavily on television and internet advertising in order to draw in new customers.
Also this month, the Ottawa Senators became the first NHL club to wear the Bet99.net emblem on their helmets, making them the first team in the league to do so. While the firm launched its #BettingOnWomenIsNeverAGamble campaign on a billboard in Dundas Square this week. The faces of the campaign were Alysha Newman, Meghan Chayka, and Shea-Lynn Noyes.
Gavin Roth, a sports marketing and sponsorship specialist, said that Bet99 is spending a lot of money on marketing right now since most big-name players are waiting until the market opens to launch their large marketing efforts. That has been the situation in the United States, according to Mr. Roth, and it is also the case in Canada.
He went on to warn that until the province implements its new regulated system, sports bettors would continue to be interested in grey market brands. As a result, businesses are taking advantage of the situation while they can. Mr. Roth anticipates more promotion from FanDuel, BetMGM, PointsBet, and other operators as the debut date approaches in Q1 2022.
There Are Difficult Times Ahead
Grey market operators would have a difficult time adjusting to Ontario’s new iGaming system, according to a recent report by OnlineCasinoList.com. The study anticipates that bettors would migrate away from the unregulated operators and toward the regulated offers, with the new market accounting for 43 percent of the total income of the whole Canadian online gambling business, according to estimates.
Wagering Sets a New High
The most populated province in Canada has reported a significant increase in wagering during this year’s Grey Cup. In compared to the last Grey Cup in 2019, the BCLC’s PlayNow Sportsbook recorded a 260 percent increase in wagering. The new PROLINE+ sportsbook from OLG has also seen a lot of action. The increase may be attributed to the summer’s implementation of single-event betting.
Steve McAllister, Steve McAllister, Steve McAllister, Steve McAllister, Steve “Sports betting businesses’ promotional drive in Ontario is only getting started,” Toronto Star, December 17, 2021.
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The “casino rules and regulations” is a topic that has been widely discussed in the past few years. The Ontario government has made it clear that they are not going to allow any new casinos, but this doesn’t mean that existing ones will be shut down anytime soon.
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