With the growing popularity of online gambling, there is no denying that there is a need for many new clients. GAN wants to provide online gambling operators with the best in casino management services and, as a result, today announced the addition of the newly-opened Soaring Eagle Casino & Resort in the State of Michigan.
Gaming at Soaring Eagle Casino & Resort is a unique experience. Players are welcomed with a cool breeze as they enter the property’s lobby, and are then provided with the highest level of customer service they could ask for. In addition, the newly added GAN client is dedicated to providing players with an enjoyable and entertaining gaming experience, as well as offering the best odds anywhere in Michigan.
Irvine, CA (May 24, 2021) – GAN Limited (the Company or GAN) (NASDAQ: GAN), a leading provider of software as a service to the U.S. retail casino industry, today announced a binding agreement with the Saginaw Chippewa Indian Tribe of Michigan, which owns and operates the Soaring Eagle Casino & Resort (Soaring Eagle).
Soaring Eagle Casino & Resort is the largest casino in the state of Michigan, with a sprawling 210,000 square foot space featuring thousands of slot machines and the largest selection of floor games in the Midwest. The company also has a very large database of customers that will be converted into active online players through GAN’s patented iBridge fidelity platform. As part of the agreement, GAN will implement the GameSTACK™ enterprise software platform on an infrastructure installed at the customer’s site. GAN will also work with the client on the design and development of an external web app for sports betting and gaming, as well as similar apps for Apple iOS and Android. GAN will implement the iBridge framework to best monetize Soaring Eagle’s customer database and leverage its on-site loyalty program. This announcement marks GAN’s fourth customer in the state of Michigan and adds to the company’s growing list of repeat customers. For the investors, this new GAN customer represents a core group of customers in the US – large regional casino operators, both tribal and commercial, who want access to the rapid deployment of a proven enterprise technology solution to launch and develop competitive product offerings in the electronic gaming and sports betting sectors. Dermot Smurfit, CEO of GAN, stated: 
We are grateful to Soaring Eagle for their trust in our B2B platform and for the opportunity to work with us. We look forward to providing the Soaring Eagle brand in Michigan with our highly optimized technology platform that will allow them to effectively attract loyal sports betting and iGaming players. The Michigan market is off to a good start. The operator is expected to generate gross revenues of more than $1 billion in its first 12 months of operation. Given Soaring Eagle’s strong brand, large database, and experience, we expect them to capture their share after launching this fall. David Charles, COO of Soaring Eagle, added: We look forward to using the proven capabilities and expertise of the Michigan GAN platform to create an exciting online casino and sportsbook that will allow us to connect with our customers in new ways. GAN has a proven solution and has demonstrated the ability to quickly bring its platform to market in Michigan. We look forward to working with the GAN team and to our future together. About GAN Limited GAN is a leading provider of Internet gaming software on a customer service basis, primarily to land-based casinos in the United States. Coolbet, a division of GAN, is a leading operator of proprietary online sports betting technology with leading positions in selected markets in Europe and Latin America. GAN has developed the patented GameSTACK™ software system, which it licenses to land-based casino operators as a turnkey technology solution for regulated real-money gaming on the Internet, including Internet gambling, Internet sports and virtual game simulators. More information about the GAN can be found at www.GAN.com. 
Forward-looking statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements in this press release that are not statements of historical fact should be considered forward-looking statements, including statements about future business opportunities and statements containing the words expects, intends, plans, believes, plans, anticipates, estimates, may, will, should or anticipates and similar forward-looking or predictive statements. These forward-looking statements are based on management’s current expectations. These statements are not promises or guarantees, but involve known and unknown risks, uncertainties and other important factors that could cause actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by the forward-looking statements. Readers are advised not to place undue reliance on forward-looking statements, which are valid only as of the date they are made. The Company undertakes no obligation to update or revise any forward-looking statements, except as required by law.
