Google has made changes to its advertising guidelines which will now allow casino ads in Ontario. This marks the first time that Google has allowed games of chance, such as poker and roulette, to be advertised on their platform.

The “google ads gambling policy” is a change in the Google Ads policies that will allow them to advertise on gaming websites. This is a controversial decision, as many believe it will lead to an increase in gambling addiction amongst minors.

Google Alters Ontario Gaming Ad Permissions

The highly anticipated and anticipated debut of Ontario’s iGaming sector is less than a week away, with gambling businesses making final preparations for the big opening next week. In light of the market’s launch, Google recently updated its ad permissions to clarify what types of gambling ads are permitted in the jurisdiction.


Canada and Ontario’s open iGaming regime have become a far more tempting market for gambling operators since the introduction of single-event betting last summer. The province’s market will open on April 4, 2022, with the Alcohol and Gaming Commission expecting to license more than 20 gaming companies to operate there.

Permissions for Ads Have Changed


Google has the power to change the rules of its search engine and online advertising technology based on a country’s or region’s needs. Previously, the corporation has prohibited any advertising of iGaming or sports betting in the nation. However, with recent protocol revisions, such gambling adverts are again permitted, although with certain restrictions.

Google has recently changed its policies to accept advertisements from provincially-licensed businesses, which means that operators that hold an AGCO license will be able to engage in such operations. However, Google certification is required for such businesses. The firm declares on its Advertisement Policies website that it supports gambling advertising and follows local gaming regulations and industry standards.

As a result, the business prohibits some types of gambling-related advertisements and clarifies that such marketing strategies are permissible provided they adhere to the firm’s established regulations and the advertiser has received the requisite Google Ads certification. It also specifies that gambling advertisements must target recognized nations and include a link to a responsible gaming landing page.

The Long-Awaited Launch has Arrived

The market for private operators will open on April 4, 2022, according to the Alcohol and Gaming Commission of Ontario and its subsidiary iGaming Ontario, the two regulators of the igaming regime. Approximately 20 gaming businesses have been recognized by the two authorities to lawfully sell their online gaming and sports betting goods to provincial gambling audiences.

TheScore Bet has announced that it has acquired regulatory authority to join Ontario’s market when it launches in less than a week. The subsidiary of Penn National Gaming also announced that early registration is now open, with qualified Ontarians able to download the software to their mobile devices and be ready to gamble when the market opens next week.

Kambi Group has also stated that it has been allowed by AGCO to participate in the regulated market. The autonomous firm will function as a regulated gaming-related supplier, offering its gaming services to other licensed organizations in the industry. Other businesses in the province will be allowed to utilize its sportsbook technology services as a platform for their sports betting offers.

Source: GamblingInsider, March 25, 2022, “Google upgrades gambling ad rights ahead of Ontario debut.”

The “why are gambling ads still on tv” is a question that has been asked by many people. Google has made the decision to alter their Canadian gaming ad policies, which will affect all of Canada.

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