Hard Rock Hotel & Casino Sacramento, owned by Live Nation and part of the Hard Rock brand family is set to open in October. It will be a new venue for music lovers with an enclosed arena that can accommodate up to 6,000 people who want to experience live entertainment from popular artists like Kanye West or Macklemore.

The “Hard Rock Hotel & Casino and Live Nation Partner on New Entertainment Venue in Sacramento” is a new entertainment venue that will be located at the current site of the Hard Rock Hotel & Casino. Read more in detail here: hard rock hotel vegas.

Hard Rock Hotel & Casino and Live Nation Partner on New Entertainment Venue in Sacramento

SACRAMENTO, Calif. (February 3, 2022) – Hard Rock Hotel & Casino Sacramento at Fire Mountain, the premier entertainment destination in Northern California, and Live Nation, the world’s leading live entertainment company, today announce their partnership for HARD ROCK LIVE, the property’s new state-of-the-art indoor concert venue scheduled to open late Spring in Sacramento, California. Hard Rock will own and operate the building, while Live Nation will exclusively book and promote all shows at the new premiere venue.

HARD ROCK LIVE will be located on the north side of the current property adjacent to the existing Kumi Events Center. The entire site will occupy 65,000 square feet and will feature up to 2,500 seats or 3,000 occupants for general admission. A state-of-the-art audio-visual entertainment venue, the HARD ROCK LIVE is designed to be the region’s premier music, comedy and concert destination. It will also serve as a multi-purpose event center with the capability to host a multitude of programs including meetings & tradeshows, boxing and MMA, marketing promotions, and charity & large-scale catered events. The venue will also include a second level mezzanine with VIP skyboxes and balcony seating, creating an intimate setting that will offer some of the most compelling experiences and sightlines in the market. In true Hard Rock fashion, it will also feature dozens of new memorabilia displays from some of the most iconic performers in the music industry for guests to enjoy.

“Entertainment is the foundation of the Hard Rock brand as experienced at our many locations around the world. Attending a live music event is not only exhilarating, it creates memories that will last a lifetime,” said Mark Birtha, President of Hard Rock Hotel & Casino Sacramento at Fire Mountain. “We are excited to partner with Live Nation in Northern California to bring HARD ROCK LIVE to Sacramento. This is the next phase of our local partnership that will bring ‘authentic experiences that ROCK’ to fans of both brands.”

Jodi Goodman, President of Live Nation Northern California, stated, “We are really happy to have a relationship with Hard Rock Live.” “In the booming Northern California market, we look forward to scheduling a compelling and diversified line-up of unforgettable concerts and live events.”

In the event of a regional emergency, HARD ROCK LIVE will also function as a community resource. If necessary, the building may be used as an emergency shelter for up to 1,000 people. The Oroville Dam posed a regional hazard to the Feather River Valley in February 2017, prompting this requirement. The tribal ownership, the Estom Yumeka Maidu Tribe of the Enterprise Rancheria, used that expertise in the construction of the structure.


Hard Rock Hotel & Casino Sacramento at Fire Mountain welcomes Randy Maddocks as its Director of Entertainment.  Maddocks previously oversaw all entertainment at the Hard Rock Rocksino Northfield Park in Northeast Ohio and brings a wealth of entertainment and marketing experience to the new venue.  In addition, Live Nation is pleased to announce that Rose Kirkland, Senior Vice President of Booking, will be responsible for talent initiatives at the new HARD ROCK LIVE.

The “hard rock hotel atlantic city” is a new entertainment venue that has been opened by the Hard Rock Hotel & Casino and Live Nation. The venue will host concerts, comedy shows, and more.

Frequently Asked Questions

Are all Hard Rock Hotel closing?

A: Hard Rock Hotels are not closing, but many of the properties that are closest to the Las Vegas Strip will be changing ownership.

How much does the hard rock guitar hotel cost?

A: I am not able to answer this question.

Is Hard Rock Hotel part of a chain?

A: Yes, Hard Rock Hotel is a part of the chain that includes Hard Rock Cafe, Harrahs Cherokee and The Landing.

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