How to Open a Casino Affiliate Business – HighstakesPlay Trying to start a new business may be difficult, but it doesn’t have to be. If you’re interested in opening a casino affiliate business, this guide will show you the exact steps you need to follow in order to become a successful affiliate.

If you’re looking to earn income from a casino affiliate business, you’re probably wondering how you can make money from starting one. There are many ways to do this, but the best way to go about it is to get a high-paying affiliate account.

You already know that affiliate marketing is a great way to make money online, but how do you make it happen? What products should you promote and how do you find the right affiliate programs?  There are thousands of affiliate programs out there to choose from, but how do you know which ones are right for you?

Affiliate marketing has long been a means of achieving financial independence and passive income from almost any location on the planet.

You don’t even need to sell your own product to become a self-made billionaire. All you need is a laptop, an internet connection, a little investment, and a little expertise. It’s a dream come true, or at least it would be if everything was that easy.

However, the reality is that the world of affiliate marketing is a very tough and competitive area to get into, with casino affiliate companies at the very top of the food chain. It seems logical that the greater the prize, the greater the number of individuals will go on the road to get it, but not everyone will succeed in the end.

95 percent of people who attempt will get bored, sidetracked, or give up on the casino-affiliate dream, and with no immediate satisfaction, it’s easy to see why. It’s not for the faint of heart, and it’s definitely not for the lazy – but if you’re aware of that and still want more, you may just be in the perfect place.

So, how do you get started in the online casino affiliate business, what are the laws and restrictions, and how long will it take before you start to see a return on your investment?

What is the size of the online casino market? 

Market research should always be conducted before entering any new sector, and affiliate marketing is no exception.

If you go around the online gambling affiliate forums, groups, and blogs, you’ll note that there’s a feeling that the so-called “golden era” of affiliate marketing is over, with the hype petering out about 2010. However, a deeper examination of the data reveals that you have not missed the boat; it is still in the port.

The online gambling industry was valued at $45.8 billion in 2017, making it one of the largest digital sectors accessible for investment. However, the present scale isn’t the most remarkable aspect. The value is expected to more than quadruple by 2024, with an estimate of $94.4 billion. It takes a special boat to quadruple in value in only seven years, and you have a first-class ticket if you want it…

What is affiliate marketing’s potential?

casino affiliate business

Despite the lack of data on the market worth of online casino affiliates, we can check into the bigger affiliate businesses to get a sense of how much the professionals make.

Cantena Media Plc is a media company based in the United Kingdom.

Cantena Media Plc, a gambling affiliate founded in 2012 by two childhood friends, is perhaps the finest example of an online gambling affiliate company.

With over 250 workers spanning 30 nations in 6 locations across the globe, the duo built the business into the self-proclaimed “#1 supplier of high-value iGaming leads.” The business has a market value of $5.5 billion as a result of organic growth, expansion into new markets, and acquisitions.

It’s no secret that the basic casino affiliate has some real influence, with purchases of award-winning gambling-based businesses like (GBP 13.9 million) and (EUR 15 million).

XLMedia Plc is a media company based in the United Kingdom.

Another well-known super affiliate is XLMedia Plc, an iGaming affiliate with a market value of about GBP 325 million, which was founded in 2008.

The firm has developed four major lines of business throughout the web, including an affiliate marketing network with over 300 sub-affiliates, establishing itself as a market-leading digital marketing service provider.

ExciteAd (USD 19 million), (USD 9.3 million), and Money Under 30 are only a few of the notable acquisitions made by the business, which is comparable to Cantena (USD 7 million).

Although some affiliates may only earn a few dollars per month, there are others known as “super affiliates” who make over $1,000,000 per month in compensation. Nobody begins out with that kind of money; instead, they start tiny and develop into behemoths.


What does it mean for casinos?

casino affiliate business

You may be wondering why casinos are so fond of affiliate marketing programs, and you’d be correct to be skeptical of their participation in third-party partnerships.

Affiliate marketing programs, on the other hand, are undeniably effective, and they are among the most effective types of advertising and promotion that online gaming businesses may use to increase income. 

Progress that can be measured

One of the most significant advantages of affiliate marketing is the opportunity to track affiliate-to-affiliate growth.

Information and data are crucial in today’s world, and the more we have, the more we can utilize to improve marketing tactics. When it comes to affiliate marketing, the amount of data casinos can gather and utilize to improve their tactics is limitless.

They’ll figure out which offers are drawing the most attention and which affiliates are worth their weight in gold, and then act accordingly. It’s unquestionably preferable than selling hats and hoping for conversions. 

Performance-based compensation

Another significant advantage for the casino that makes affiliate marketing so successful is the method by which they pay for their insurance.

We receive money before finding out the conversions in conventional marketing, such as airing television ads, which isn’t ideal when looking at the ROI. Casinos, on the other hand, only pay affiliate marketers once a convert has been made, not before.

That implies you’ve turned 100 percent of your relevant traffic into actual purchases, which is a fantastic thing in anyone’s book. It’s no surprise that casinos want to increase commissions for high-flying associates. 

Improved online presence and reputation

When it comes to online casino marketing, the most challenging aspect is establishing a reputation and gaining exposure that creates customer confidence.

Rather of waiting for organic testimonials and reviews from players who are willing to try something new, it’s a good idea to go straight to the intermediary and use their reputation to market your casino. That’s precisely what we see when casinos contact affiliate marketers to increase brand awareness, and it comes at a cost.

After all, half of anything is preferable to a hundred percent of nothing. New online casinos would struggle to get off the ground without the help of online gambling affiliates.


What is affiliate marketing and how does it work?

casino affiliate business

When it comes to entering the business, defining affiliate marketing is probably the best place to start, and you’ll be glad to hear that it’s a very easy idea.

We define the word generally as an agreement in which an online company pays a third-party site a pre-agreed fee (see the many forms below) in exchange for producing traffic, leads, or sales on its behalf. Consider it as a company expressing gratitude in the form of money to people who sell goods on their behalf.

The same is true for a gambling affiliate, but instead of sending consumers to Amazon to buy a real goods, like with Amazon affiliate programs, they are sent to online casinos. These online casinos generate money when users deposit and eventually lose money, and if you refer that person to the casino, you’ll get a cut of the action in the form of commission as a thank-you.

Cookies that new players get by viewing the links placed on your site, whether they’re from banners, pictures, buttons, or embedded links, are used to monitor the players you pass on, therefore it’s critical to get your links in. After you join up for each affiliate network, you’ll get your trackable links, and the more registrations and deposits you create, the more money you’ll earn. 

Various types of commission

When it comes to commissions, there are three major types to choose from: revenue-share, cost per action (CPA), and mixed models.


A revenue-share model, which is defined by a proportion of casino net income produced by recommended players, is the most prevalent affiliate approach that we see utilized in the majority of programs.

Affiliates will benefit from the technique because they will be paid long-term (sometimes for life) from recommended players, and operators will benefit because they will be able to target affiliates who are prepared to target long-term consumers for the casinos. For all sides, it’s a win-win situation.

Affiliate commissions will typically range from 20-30 percent for newcomers to the business, but may go as high as 50-60 percent for those with high traffic numbers. 

The cost of each action (CPA)

A CPA is a direct alternative to a revenue-share arrangement in which the casino pays a set fee for each player referred by the affiliate.

Casino owners are often flexible about the rate, based on their reputation and the value they bring to the casino, although it is seldom as profitable as revenue-share in the long term. Players are generally needed to deposit and bet in order for affiliates to be paid, proving that the casino has received a ‘real’ player.  

Models that are mixed 

If you’re a high-profile affiliate, you may be able to negotiate unique methods and agreements with casinos to achieve a mutually beneficial agreement. 


Affiliates may frequently get a mixture of a revenue-share and CPA payment plan, as well as up-front payments for long-term relationships with casinos, by negotiating a mixed model. These are especially common among businesses that depend on workers and financial flow to guarantee that salaries are paid on time. 


The greater the network and profitability of the win-win relationships we observe, the more flexible the relationship becomes.


What’s the best way to get started?

casino affiliate business

You’ve assessed the market, conducted your research, grasped the idea, and decided to participate; all that’s left is to figure out how to get started.

Thankfully, getting started in the online gambling affiliate business is very simple if you either know what you’re doing or have a team in place that does, and it all begins with a website. 

It all begins with a website. 

It may not be absolutely essential, but it is by far the finest foundation to build on when starting a casino affiliate company.

To begin, you’ll need a domain name that screams “trustworthy” and, ideally, can be brandable. This is the foundation of your whole company, therefore spend the money on one that will set you apart from the next casino affiliate marketer on the block.

There are a variety of sites to purchase, ranging from well-known companies like GoDaddy and Heart Internet to individual vendors on forums all across the internet. I like the latter since, if you search about, you can start your affiliate marketing adventure with an existing site that comes with some pre-written content, domain authority, and backlinks for a reasonable fee.

It’s time to work on the website itself now that you’ve acquired your www. If you don’t have much experience with the digital world, it’s better to hire an expert to help you get started. You’ll need an SEO-focused, mobile-first site with a nice theme that generates a lot of conversions — it may seem easy, but it takes a lot of effort!

Get sociable and keep up with the times.

When I initially started in the casino affiliate industry, I was astounded at how little attention was paid to the use of social media to drive traffic to affiliate sites.

If you want to develop a brand, which you should, you need to have the proper social media accounts up and running at the same time. You may get unparalleled access to consumers all across the web by sharing articles, connecting material, and developing a following.

It will be difficult at first, particularly when negotiating the strict restrictions and regulations that Facebook and Instagram are known for when it comes to promoting gambling, but it will be well worth it in the end. 

Content reigns supreme.

After you’ve set up your website and social media accounts, all that’s left to do is fill them with content.

You may create a powerful series of articles aimed at your target audience by studying and targeting keywords (I prefer to use Ahrefs). For the greatest possibility of hitting the first page of the search engines, choose low-competition, long-tail keywords. You’ll be in excellent shape for sign-ups in the near future.

It is often suggested that evaluations be written for each of the casino affiliate programs that have been joined up for. Visitors to your site will be able to view what an unbiased third party thinks about the games, infrastructure, and customer service of the casinos they’re interested in. If you can get them to click one of your links, you’ll have a lead.

Outsourcing articles is popular, and if you’re just getting started, you can generally find freelancers who would jump at the opportunity to create articles provided you give them a reasonable price. Remember that you get what you pay for, so don’t expect the world for $5 for a 1000-word blog article…

There are a lot other sites out there attempting to accomplish the same thing, and although it helps to design with a niche in mind, building backlinks and, by extension, site authority is just as essential.

There are numerous methods to generate backlinks, but Google recommends focusing on high-quality, helpful, and shareable content that is distributed naturally throughout the web. Of course, there are other ways to generate links, and it’s a good idea to be creative in order to be included on different sites that promote your own.

All in the name of getting links back to your site, write guest articles for other affiliates, work on viral videos, or even attempt to make the local press. Remember, your network is your net worth, so being nice and fishing for connections pays well. 

Know the rules and follow them. 

Last but not least, there are the laws and regulations that govern the online gambling business, which may vary greatly depending on where you reside.

You can make sure you’re not breaking any laws by checking up the rules governing the marketing of online gambling by affiliates with the relevant authorities. No casino will deal with affiliates who aren’t following the regulations, particularly given the hefty penalties that you might both face. 


You won’t have any issues if you make sure you’re up to speed on the laws and regulations for the region of the globe you’re visiting.  


Taking an affiliate marketing course isn’t enough for you to be successful with online gambling affiliate marketing. You’ve got to have the right kind of skill set, the ability to work online, and the tenacity to succeed. This article explains what you can do to open a successful affiliate marketing business online.. Read more about igaming affiliate programs and let us know what you think.

Frequently Asked Questions

How do I become a casino affiliate?

There are a few different ways to become an affiliate. One way is to create a website with information about the casino and then promote it on social media. Another way is to work for a company that has its own affiliate program, like PokerStars.

Is casino affiliate profitable?

I am not sure what you mean by casino affiliate.

What is a casino affiliate website?

A casino affiliate website is a website that provides links to online casinos.

This article broadly covered the following related topics:

  • casino affiliate website template
  • casino affiliate website for sale
  • casino affiliate programs
  • casino affiliate networks
  • casino affiliate forum
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