Loto-Québec builds on 1X2 Network partnership. Using blockchain, Loto-Quebec expanded to the US and Asia while securing a long term deal with Caesars Entertainment Corporation that will give them access to an additional 400 casinos worldwide. Experts say this will create more opportunities for gamblers outside of Quebec, which is expected in 2019 as well.
Loto-Québec has launched Branded Megaways, which adds to the Crown corporation’s already strong online services at lotoquebec.com. The corporation’s partner 1X2 Network created this creative slot idea, further reinforcing their great collaboration while also providing new alternatives for the Crown’s numerous gambling fans in Quebec.
The Crown agency and 1X2 Network initially collaborated in 2020, and now the state-run lottery will deploy the developer’s first branded slot game. The brand’s idea is exciting since it enables operators to use Big Time Gaming’s mechanics to create their own unique slot game.
The Thought Process
Operators may customize some design elements as well as add their own brand logos and color palettes to the slot game with Branded Megaways. The Crown organization is able to integrate its own character and personality into the game thanks to this feature, resulting in a title that is immediately identifiable by its gambling gamers.
The appearance is accomplished by combining personalized components with basic Megaways features including the logo, typefaces, numbers, symbols, and more. According to the provider, several of its partners who have previously released Branded Megaways have been able to achieve unprecedented levels of player engagement, resulting in these concept games being top-performing.
Rory Kimber, Account Management & Marketing Director at 1X2 Network commented that the slot concept is a one-of-a-kind product. In his words, the provider is delighted to see that its product is warmly-welcomed by players, and Quebec gamblers can enjoy the thrilling experience too via the Crown corporation’s lotoquebec.com. He added that the provider is happy to launch its first branded slot with the Crown.
Loto-Head Québec’s of Products and Innovation, Stéphane Martel, said that the company is able to introduce a unique slot product for its players by cooperating with the developer and employing its Branded Megaways idea. According to the official, the new slot is a fantastic complement to the Crown’s already extensive online content inventory.
MÉGA 360, a three-stage lottery idea developed by the state-run organization last year, is a new lottery concept. If participants make it to the final round, they’ll be asked to spin a gigantic wheel at the Crown’s headquarters, which will determine the reward for the winner. The game’s tickets start at CA$5 and the top prize is a whopping CA$500,000.
Land-based Properties: An Update
Most recently, the Crown company said that it would be allowed to resume operations at its previously shuttered casino locations throughout Quebec by the end of this month. Casino Montreal, Casino Charlevoix, and Casino Lac-Leamy, as well as the gaming rooms in Trois-Rivières and Quebec City, will open on February 28, 2022, with Casino de Mont-Tremblant following a few days later on March 3, 2022.
G3NewsWire, February 16, 2022, “Canada – 1X2 Network deepens relationship with Loto-Québec.”