This past week the SBC team took part in the annual SBC Digital North America conference, where we announced a number of new products and innovations that are tangibly changing the way that consumers are using digital devices to interact with each other and the world at large. As a backdrop to the announcements, SBC Digital North America has been focused on a number of new initiatives that will help the company position itself as a leader in product innovation, helping customers discover and build relationships with the brands they love.
In the digital space, the competition is fierce, and the players are constantly innovating to try to be the first to market with the next thing. In this article, we will take a look at the six technologies that are either new or coming to SBC Digital North America casinos this year.
(May 27, 2021) – The SBC Digital North America Conference and Expo explores the role that new disruptive products and specialized content will play for U.S. sports betting companies with a focus on player retention. On the opening day of the online event, 9. In June, a product and innovation track is planned with renowned experts such as Seth Schorr (CEO of Fifth Street Gaming), Benji Cerniak (Director of Avenue H Capital, LLC) and Jay Croucher (Head of Trading at PointsBet USA) who will explain the latest developments in technology and gaming. In Europe, the success of strong brands such as bet365 and Sky Betting & Gaming is due to an ongoing commitment to innovation, both in terms of more user-friendly websites and applications and the regular introduction of new and exciting content. As state markets in the U.S. mature beyond the initial race for major players, forward-looking operators will seek to replicate this strategy by leveraging the latest technology and content to create differentiated offerings and improve player loyalty. The Products and Innovation section looks at the changes and additions players can expect from the major sports betting providers over the next 18 months and beyond. Operators and some vendors are developing the next generation of products for the North American market. 
The track program includes On the next wave of innovation – betting on cyber sports, where to bet? During the event, industry veterans Schorr and Cherniak will join a panel of experts led by Melissa Blau (CEO of iGaming Capital) to assess which of the many new product types are most likely to succeed in the long run. Another key session – Attracting Big Bets – How In-Game Bets Will Transform Your Business, which explores how to develop the kind of dynamic experience that attracts players to the NFL, NBA, MLB and NHL markets while playing. Croucher will be joined by Alex Kane (founder of Sporttrade), Scott Emeterio (CEO of Ball Street Trading) and Dan Zucker (president of Zucker Media Group) to discuss how North American operators can make in-play betting as important as it is in soccer markets around the world. The Product and Innovation track will also include sessions on developing new US-focused content and the latest ideas for integrating sports club loyalty programs and traditional casinos with mobile sports betting. Sue Schneider, vice president of growth and strategy for the Americas, the organizer of the SBC conference, said: When states legalized sports betting, operators began to quickly capture market share and spent huge amounts of money to attract players. They must now ensure a good return on this investment by converting new players into long-term customers. 
Quality content that stands out from the competition and an exceptional user experience are proven tools used by international sports clubs. SBC Digital North America’s Product & Innovation segment will explore the execution of this strategy and reveal some of the more interesting products in development. The agenda for the first day of the SBC Digital North America conference also includes Leaders in Sports Betting, Regulation and Marketing and Affiliation tracks, while the second day will be dedicated to Leaders in iGaming, Responsible Gambling, Payments and Standards. In addition to the conference, attendees can discover the latest products in sports betting, gaming and payments at an interactive exhibition and participate in a programme of thematic roundtable discussions. Register for your free ticket to SBC Digital North America and learn more about the conference and exhibition online at the event’s official website: https://sbcevents.com/sbc-digital-north-america/.
