The National Football League and the Ontario Lottery Gaming Corporation have formed a historic partnership. The sports league is investing $100 million in OLG’s first ever digital game, with future investments from MLB and NHL yet to be seen. This opens up new opportunities for OLG-powered games that could act as a bridge between traditional gaming on land casinos like MGM Grand or Caesars Palace, and online gambling via their own website
The “olg news release” is a collaboration between the OLG and the NFL. The two groups have partnered to create new gaming options for their customers.
The Ontario Lottery and Gaming Corporation has began the week with some fantastic news for football lovers in the province. The Crown agency announced a new collaboration with the NFL only days before the Super Bowl, making its PROLINE brand the first official NFL sportsbook and retail lottery partner in Ontario, as well as the league’s first sportsbook partner in Canada.
The Ontario Lottery and Gaming Commission (OLG) is a state-run organization that regulates land-based gaming, provincial lottery sales, internet gaming, and the supply of bingo and other electronic gaming goods. Its PROLINE and PROLINE+ brands spend 100 percent of their profits back into the province of Ontario and local residents’ quality of life.
The Crown company is delighted to announce its relationship with the NFL, according to Dave Pridmore, Chief Digital and Strategy Officer of the OLG. At both retail locations and online on PROLIFE+, PROLINE becomes the only platform where Ontarians may make legal, single-event bets and additional betting possibilities on the Super Bowl. According to him, this alliance will improve gamblers’ sports betting experience.
The agreement between the two sides is a five-year deal during which Ontario sports fans will have plenty of variety when it comes to placing bets on their preferred sporting events. The partnership is set to include engaging football content delivered across OLG.ca and NFL digital platforms. One-of-a-kind PROLINE & NFL events and promotions for in-person and digital wagering.
PROLINE has come up with new entertaining and interesting novelty bets for its sports gamblers only days before Super Bowl LVI. Who will score the longest touchdown, which side will utilize the first coach’s challenge, who will be chosen MVP for the final, and who will win the pre-match coin toss are some instances of such alternatives.
In addition, the OLG is launching a new weekly online sports video series called “Game Plan” to help prepare for the main event. Joe Montana, a four-time Super Bowl winner and NFL legend, will appear as a special guest on the first episode, which will air on February 9, 2022. This program will present all of the latest information on the approaching final, as well as enable fans to learn more about it.
PROLINE’s New Look
Last week, the Crown company debuted a new and enhanced version of its PROLINE brand at about 10,000 retail outlets throughout Ontario. Players will be able to make single-game bets as well as have access to additional leagues and sports from across the globe with this new product. New dynamic and competitive odds, system bets, novelty bets, and same-day payouts up to CA$1000 are also included.
However, just a few days after the redesigned PROLINE brand was unveiled, numerous Ontarians have voiced their dissatisfaction with the platform. One user reported that the payout for the Maple Leafs to win straight up versus the Carolina Hurricanes in retail and online was different. Other difficulties include printing troubles with game lists and the platform becoming too complicated.
Source: Cision, February 7, 2022, “PROLINE by OLG Becomes the First Official NFL Sportsbook Partner in Canada.”
The post OLG and NFL Form Historic Partnership originally appeared on Casino Reports – Canada Casino News.
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