On December 3rd, 2018, the Ottawa Redblacks and PointsBet announced a collaboration that will offer their loyal fans one of Canada’s most exciting professional sports teams to play at the local casino. This partnership marks an unprecedented level of integration between pro sports team and online gambling destination. With this announcement comes new opportunities for brands in both industries as they can now reach people who are already interested in betting on sport.

The “playontario” is a new casino that will be opening in Ottawa, Canada. The casino is owned by the Ottawa Redblacks football team and it will offer slot machines, table games, poker, bingo and more.

PointsBet and Ottawa Redblacks Strike a Collab

The Ottawa Redblacks are also gearing up for the long-awaited debut of Ontario’s open iGaming industry, which will be available to private operators. The football club revealed last week that it had reached an arrangement with PointsBet Canada, making the Ontario-licensed sportsbook the team’s official sports betting partner for the season.

PointsBet-and-Ottawa-Redblacks-Strike-a-Collab

PointsBet is an Australian sportsbook, and its Canadian subsidiary, PointsBet Canada, just announced that it has been permitted to enter the new iGaming sector by the Alcohol and Gaming Commission of Ontario. On April 4, 2022, the open sports betting and interactive gaming regime will begin, with the firm joining at least 20 other legal sportsbooks.

Increased Brand Awareness

1648456868_918_PointsBet-and-Ottawa-Redblacks-Strike-a-Collab

The logo of PointsBet Canada will be placed on the Ottawa Redblacks’ uniforms for the rest of the season as part of this new relationship. Furthermore, the firm will be advertised throughout TD Place. The premier sportsbook will become the new presenting sponsor of the PointsBet Sideline Club at TD Place, which has over 800 seats.

Mark Goudie, President and CEO of Ottawa Sports and Entertainment Group, said that the sportsbook is gaining prime real estate as a sponsor on the team’s jerseys and the PointsBet Sideline Club. The partnership, he continued, is a declaration of the company’s commitment to developing its brand throughout the nation and in Ottawa as part of the RNation.

One of PointsBet Canada’s top aims, according to Nic Sulsky, Chief Commercial Officer, is to form a collaboration with the Ottawa Redblacks. Mr. Sulsky said that while many operators are focused on southern Ontario, the corporation is aware of the enthusiasm with which Ottawa supporters support their team. He said that the goal is to get more people involved in betting while also building the company’s reputation in the Ottawa area for decades.

The CCO has also said that the corporation takes consumer protection and responsible gaming very seriously. He stated that providing secure goods for consumers to gamble on is one of the sportsbook’s primary goals when it comes to growing its brand. He anticipates severe market rivalry, but feels that the company’s cooperation with Redblacks will only benefit it.

PointsBet has a lot more to offer.

PointsBet and Dailyfaceoff.com and The Nation Network signed a deal in 2021 to become their official and exclusive sports betting partners. The plans were formally unveiled on September 29, 2021, and they would last for a few years. Mr. Sulsky said that the company’s goal was to build a relationship and interact with sports fans throughout the nation, and that both organizations were ideal candidates.

On a more recent note, the business recently announced its intention to investigate Alberta’s online sports betting market. The sportsbook is interested in operating in the Calgary-Edmonton Corridor, citing the province’s large sports fan base as well as its business-friendly climate, which includes low tax rates and a diversified workforce.

Tim Baines, Tim Baines, Tim Baines, Tim Baines, Tim Baines “BOOK IT! : The Ottawa Redblacks’ partnership with PointsBet Canada is a major thing,” Sudbury Star, March 24, 2022.

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