theScore Bet, the Canadian online sportsbook operator has announced a new agreement with Major League Baseball’s Toronto Blue Jays. The financial terms of this deal were not disclosed.
The “toronto blue jays trade rumors” is a sports news story that was released by theScore Bet Announces. The article discusses the Toronto Blue Jays’ potential trade with the New York Yankees.
Fans of the Toronto Blue Jays and Canadian baseball are in for a treat, as theScore Bet has announced a partnership with the Major League Baseball franchise. The deal is the team’s first-ever gaming partnership, and it will last for the next 10 years. This collaboration is conceivable now that the sportsbook has been granted a legitimate operating license in Ontario.
The province of Ontario has opened its new and regulated sports betting and iGaming sector to commercial operators as of April 4, 2022. Now, organizations like theScore and others that have been recognized by the Alcohol and Gaming Commission of Ontario may legally sell their sports betting products online, including single-sport betting and more.
This is the first of its kind.
The current deal, according to the firms, would enable theScore Bet to open a premium sports bar and restaurant at the Blue Jays’ Rogers Centre home. In addition, the betting business will have its name on two premium seating areas inside the stadium, as well as the rights to provide additional in-person services.
The major bookmaker also says that as part of the deal, it will have access to extra marketing inventory through the Rogers Centre and the MLB team’s web channels. The app will now serve as the presenting partner of the team’s Jay Care 50/50 Program, which the organization claims is the largest raffle in the league.
The Toronto Blue Jays’ President and Chief Executive Officer, Mark Shapiro, said that the fan experience is improving, and the team’s collaboration with theScore provides intriguing new opportunities to engage fans. He went on to say that they are delighted to be working with the Canadian sportsbook, praising it for operating at the top level of the business and for appreciating the team’s importance in the province.
The collaboration with the Blue Jays, according to theScore CEO John Levy, opens up a slew of fresh and exciting marketing options for the sportsbook in the province. This, he claims, will increase fan engagement with the company’s goods both on-site at the Rogers Centre and on digital channels. He thinks the agreement would set a new norm for interactions between teams and gaming companies.
Other Collaborations That Are Similar
Other operators have secured deals with local sports businesses as Ontario launches its new online sports betting and gaming industry. For example, PointsBet Canada, a newcomer to the industry, announced a relationship with the Ottawa Redblacks at the end of March. For the length of the CFL season, the sportsbook’s logo will be shown on the team’s uniform.
Most recently, FanDuel and PokerStars which have also gained AGCO approval have announced a deal with Maple Leaf Sports & Entertainment. Now, the two entities will be the company’s sports betting and iGaming partners. In addition to that, they will have access to marketing integrations with all of MLSE’s teams. This includes the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, and Toronto Marlies.
SportsMedia, April 8, 2022, “Toronto Blue Jays establish first betting arrangement with TheScore Bet.”
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